Tide Print Advert Quiz

What decade is the Tide print advert from?

• 1940s

• 1950s

• 1960s

• 1970s

According to the advert, what does Tide offer that other washday products do not?

• A more expensive product

• A better fragrance

• A cleaner wash

• More suds

What did the post-WWII consumer boom of the 1950s lead to the rapid development of?

Answer explanation

The post-WWII consumer boom of the 1950s included the rapid development of new technologies for the home, designed to make domestic chores easier. Vacuum cleaners, fridge-freezers, microwave ovens and washing machines all become desirable products for the 1950s consumer. Products linked to these new technologies also developed during this time, for example, washing powder.

What are the three things that only Tide does according to the advert?

• Cleans, brightens, and is affordable

• Cleans, whitens, and brightens

• Cleans, protects colors, and uses less water

• Cleans, softens fabrics, and is eco-friendly

What is the slogan of the Tide advert?

• "Tide's got what women want!"

• "The best a man can get"

• "Washes your clothes like new"

• "The queen of clean"

What is the unique selling proposition of Tide according to the advert?

• It is the only product with suds

• It is the only product that works in hard water

• It is the only product that gets your wash as clean as Tide

• It is the only product that is soap-free

What was the focus of Tide's advertising campaigns in the 1950s?

• To highlight the technical details of the product

• To build audience familiarity with the brand

• To showcase the superiority of Tide over competitors using direct comparisons

• To emphasize the low cost of Tide

CHALLENGE:

Which advertising agency handled Procter & Gamble's accounts for Tide campaigns?

• The D'Arcy Masius Benton & Bowles

• The Procter & Gamble In-house Agency

• The Modern Advertising Agency

• The Classic Marketing Firm

What does the use of bright, primary colors in the Tide advert suggest?

• It indicates the technical complexity of the product

• It connotes the positive associations the producers want the audience to make with the product

• It shows the cost-effectiveness of Tide

• It represents the traditional values of the 1950s

According to the document, what type of font is used for headings, subheadings, and slogans in the Tide advert to connote an informal mode of address?

• Serif font

• Sans-serif font

• Script font

• Monospaced font