12. Distributing and Promoting Products & Services Q1

What technology enables the transmission of funds and data to complete e-commerce transactions?

• Carrier pigeons

• Internet

• Blockchain

• Fax machines

In public relations, what does 'publicity' generally refer to?

• Directly paid advertising

• Unpaid news media coverage

• Internal company memos

• Employee training programs

What does Integrated Marketing Communications (IMC) involve?

• Focusing solely on traditional advertising

• Ignoring social media in promotions

• Selling products without promotion

• Coordinating all promotional activities to produce a unified message

What is one of the key requirements for successful selling online in the e-commerce industry?

• 'Inaccessible' online store

• 'Limited' products and services listing

• 'User-friendly' online store

• 'Clunky' checkout process

Which element can lead to shopping cart abandonment in the e-commerce process?

• 'User-friendly' checkout process

• 'Out of stock' notifications

• 'Free shipping' promotions

• 'Buy one, get one free' offers

What is the main purpose of blogs for marketers?

• To create multimedia content

• To develop mobile applications

• To engage in real-time dialogue with customers

• To conduct market research

What is a formal announcement of some newsworthy event connected with a company called?

• Commercial

• Brochure

• Banner ad

• Press release

What is a podcast mainly characterized by?

• Search engine optimization

• Multimedia files

• Regularly updated content

• Real-time customer dialogue

What is the primary goal of public relations?

• To directly pay for news media coverage

• To win goodwill or prestige

• To compete with other companies

• To create advertising campaigns

What are sales promotions?

• Efforts to stimulate buying, excluding advertising, personal selling, and public relations

• Events to promote a company's brand

• Marketing events that include advertising and personal selling

• Sales efforts that involve public relations