MEDIA THEORY: LESSON 3

It's a tradition, Communication as Interaction and

Influence.

Communication as System of Information

Processing.

Communication as Artful Public Address.

Communication as the Process of Sharing

Meaning Through Signs.

Communication as the Creation and

Enactment of Social Reality.

Communication as a Reflective Challenge to

Unjust Discourse.

Communication as the Experience

of Self and Others Through Dialogue.

The _____ _____ tradition epitomizes the scientific or objective

perspective.

Craig thinks ___ ____ is a great starting point for

developing such a tool.

He describes the field of communication theory as awash with

hundreds of unrelated theories that differ in starting point, method,

and conclusion.