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Corporate Image Quiz

Authored by NUR ISMAIL

Education

12th Grade

Corporate Image Quiz
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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of corporate image?

D. The location of a corporation's headquarters

B. The mental picture that springs up at the mention of a firm's name

A. The physical appearance of a corporation

C. The financial performance of a corporation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is corporate image important?

D. To reduce transparency

C. To build sales and attract shareholders

B. To decrease profitability

A. To increase employee turnover

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some factors influencing corporate image?

C. General promotion value and building sales

B. Mission and vision only

A. Product class and brand only

D. Transparency and reducing cost of capital

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can corporate image be measured?

C. Natural grouping and Photosort

B. CIPA Model of Motivation and CS Technique

A. Hit lists and barometers

D. All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the dimensions of corporate image according to Keller?

D. Corporate credibility only

C. Values and programs only

B. People and relationships only

A. Common product attributes, benefits, attitudes

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