Test Prep: 'Keep Calm and Carry On'

What did Stuart Manley discover in his bookstore in 2000 that would impact social media and the global market for years to come?

• A series of motivational books

• A World War II poster with the slogan 'Keep Calm and Carry On'

• A collection of rare historical documents

• An unpublished manuscript from a famous author

How many posters with the 'Keep Calm and Carry On' slogan were printed during World War II?

• About 2.5 million

• Over 5 million

• Less than 1 million

• Exactly 3 million

What was the initial purpose of the 'Keep Calm and Carry On' posters during World War II?

• To advertise products

• To raise morale of the British people

• To recruit soldiers

• To promote government policies

Why did the 'Keep Calm and Carry On' poster become rare after World War II?

• The posters were all destroyed during the war

• The British government decided not to release them

• Most of the posters were recycled into other paper products

• They were sold out and never reprinted

What led to the increase in sales of the 'Keep Calm and Carry On' poster after Stuart Manley began selling copies?

• A government campaign

• An advertisement in a national newspaper

• A viral social media post

• A celebrity endorsement

What contributed to the resurgence of the 'Keep Calm and Carry On' motto's popularity after its appearance in 2000?

• A royal decree

• A major motion picture

• An economic downturn and low morale

• A significant historical anniversary

According to the text, what made the 'Keep Calm and Carry On' poster popular and marketable?

• Its association with World War II

• Its simple design and optimistic message

• Its use by many companies

• Its presence on social networking sites

What is a reason why many companies capitalized on the 'Keep Calm and Carry On' slogan?

• It was protected by copyright laws

• It was difficult to reproduce

• It was cheap to reproduce and easy to customize

• It was originally created by a famous designer

How has the 'Keep Calm and Carry On' slogan been modified in contemporary culture?

• It has been used to promote political campaigns

• It has been rewritten in various fun and sarcastic ways

• It has been restricted to its original wartime context

• It has been trademarked by a single company

What is important to remember about the 'Keep Calm and Carry On' slogan according to the text?

• Its original intent to quell fears during World War II

• Its ability to generate revenue for companies

• Its role in modern advertising strategies

• Its impact on contemporary fashion