T9 BHPR2054 & BHAV2204 TUTORIAL

What key words or phrases should EV manufacturers in Malaysia use in their advertising campaigns to effectively convey their brand's commitment to sustainability and innovation?

What digital strategies could EV companies in Malaysia employ to address consumer concerns about EV technology and infrastructure, based on the insights from the case study?

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What is the main goal of Malaysia's National Automotive Policy 2020 for electric vehicles?

• Reduce carbon emissions by 50%

• Have electric vehicles make up a significant portion of new car sales by 2030

• Eliminate the sale of internal combustion engine vehicles by 2025

• Increase electric vehicle exports to neighboring countries

Which country is currently leading the global sales in electric vehicles as per the Global EV Outlook 2023?

• United States

• Malaysia

• China

• Germany

Which factor is cited as a major influence on the global push towards EVs?

• The increase in global oil prices

• The threat of climate change

• The rising cost of vehicle insurance

• Technological advancements in entertainment systems

What type of incentives is the Malaysian government providing to boost EV adoption?

• Free EVs for citizens

• Tax exemptions for EV buyers and manufacturers

• Lifetime free charging for EVs

• A subsidy for every kilometer driven in an EV

What are the key barriers to EV adoption mentioned in the Malaysian EV market study?

Describe how the entry of international brands like Tesla compared to China EV brands might impact the Malaysian EV market?

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