Purpose of a Logo

What is the purpose of a logo?

• To provide a detailed description of a company

• To represent the company's financial status

• To allow people to recognize the company or organization

• To display the company's products or services

Which logo is described as one of the most recognizable in the world according to our class lesson and slideshow last week?

• Pepsi

• Coca-Cola

• McDonald's

• Nike

What does the Nike logo symbolize according to Greek mythology?

• Strength and endurance

• Speed, movement, and power

• Wisdom and knowledge

• Harmony and peace

From which mythology is the Nike swoosh logo derived?

• Roman mythology

• Norse mythology

• Greek mythology

• Egyptian mythology

What is Nike in Greek mythology?

• The Goddess of the Sea

• The Goddess of the Hearth

• The Goddess of Harvest

• The Winged Goddess of Victory

What do wordmarks in logos typically contain?

• Only the business name

• The business name and a mascot

• An abstract symbol

• A tagline

Based on the example provided, what is a characteristic feature of the GOOGLE logo that makes it recognizable?

• Its unique mascot

• Its signature colours and font

• Its abstract design

• Its accompanying slogan

What does HBO stand for?

• High Bandwidth Option

• Home Box Office

• Heavy Box Organization

• Hybrid Broadcast Online

What is a pictorial logo?

• A logo that uses text to make the brand recognizable.

• A logo that is only used by digital companies.

• A logo that uses a picture to represent the brand.

• A logo that changes frequently.

Which of the following is true about the evolution of a pictorial logo?

• They become recognizable right away.

• They never evolve or change.

• They evolve and become a known brand that is recognizable.

• They are not important for brand recognition.