'Represent' advertisement revision

What is the percentage of black or Asian people who donate blood according to the text?

• 3%

• 10%

• 5%

• 15%

What is the main call to action in the text?

• To represent black and Asian heritage in arts and politics

• To inspire the next generation of donors from the black and Asian community

• To increase the representation of black and Asian people in sports

• To create a film featuring UK celebrities

Which organization partnered to create a special film to inspire blood donation?

• NHS

• MOBO

• UK Government

• Olympic Committee

Who performs in 'Represent'?

• Nicola Adams MBE

• Lady Leshurr

• Chuka Umunna MP

• Kanya King MBE

Who is the target audience for this advertising campaign?

• Young adults

• NHS Blood and Transplant staff

• Music video enthusiasts

• Elderly people

Why did the makers of this advert - NHS Blood and Transplant - make it?

• To promote a new music album

• To encourage blood donation

• To advertise a new medication

• To increase television ratings

Why did they use the conventions of music video?

• To target a wider audience

• Because it was more cost-effective

• To showcase musical talent

• To appeal to the target audience

How do the codes and conventions used help communicate the message?

• By creating a narrative structure

• By highlighting the genre

• By enhancing the visual appeal

• By defining the characters

What is the genre of 'Represent'?

• Documentary

• Comedy

• Drama

• Advertisement

Why do advertisers use stereotypes?

• To save time and space in advertisements

• To appeal to a wider audience

• To reflect their personal beliefs

• To create controversy