RPeM - Unit 3.2
Authored by Vivien Ooi
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Professional Development
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"For e-commerce merchants to test out a physical retail environment."
Which sales promotion strategy does this key aim belong to?
Pop-up stores
Sales campaigns
Roadshows
In-house merchandising activities
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Motivate both salespeople and prospects to move quickly on sales."
Which sales promotion strategy does this key aim belong to?
Roadshows
Sales campaigns
Pop-up stores
In-house merchandising activities
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Strengthen a positive customer experience to increase customer referrals."
Which sales promotion strategy does this key aim belong to?
Loyalty programmes
Social media
Pop-up stores
In-house merchandising activities
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Bring a brand's experience to a wider audience compared to just hosting an event in one location."
Which sales promotion strategy does this key aim belong to?
Pop-up stores
Sales campaigns
Roadshows
Social media
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Convert leads to buying customers."
Which sales promotion strategy does this key aim belong to?
Social media
Sales campaigns
Pop-up stores
In-house merchandising activities
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Drive sales and act as additional sources of revenue."
Which sales promotion strategy does this key aim belong to?
Pop-up stores
Sales campaigns
Roadshows
POS display materials
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Encourage consumers to purchase on impulse."
Which sales promotion strategy does this key aim belong to?
Social media
Sales campaigns
POS display materials
In-house merchandising activities
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