IKEA - lektura ang

What inspired the name "IKEA"?

• Swedish word for "stylish home furnishings"

• Combination of founder's initials and childhood village

• Acronym for "International Kinetic Environment Association"

• Tribute to a famous Swedish architect

Which of the following is NOT one of IKEA's main goals?

• Affordability

• Sustainability

• Exclusivity

• Accessibility

How does IKEA incorporate sustainable practices into its operations?

• By increasing packaging waste to protect products during transportation

• By using only recycled materials in its products

• By outsourcing manufacturing to countries with lax environmental regulations

• By investing in energy-efficient appliances and lighting

What does IKEA prioritize in its sustainable marketing approach?

• Concealing information about the sustainability of its products

• Collaborating with organizations promoting eco-conscious living

• Ignoring the impact of its operations on local communities

• Engaging in greenwashing tactics to boost sales

What educational resources does IKEA provide to promote sustainability?

• None, IKEA does not prioritize customer education

• Educational campaigns through TV commercials only

• Tips and ideas in catalogs, websites, and in-store displays

• Educational workshops held exclusively for IKEA employees

What types of initiatives does the IKEA Foundation support?

• Luxury lifestyle programs

• Environmental conservation only

• Marketing campaigns for IKEA products

• Children's education, clean energy access, and empowerment programs

What role has transparent communication played in IKEA's sustainable marketing initiatives?

• It has led to confusion among customers

• It has deterred customers from engaging with the brand

• It has raised awareness and inspired sustainable behaviors among consumers

• It has promoted greenwashing tactics to boost sales

"Encompass" means

• Unikać

• Ograniczać

• Wykluczać

• Obejmować

"Sustainability-driven marketing" means

• Promotional efforts emphasizing short-term gains

• Marketing focused on environmental conservation

• Advertising campaigns disregarding social responsibility

• Environmental-agnostic marketing approaches

"Flat-pack" means

• Do samodzielnego montażu

• Opakowania płaskie

• Kompaktowe zestawy

• Konstrukcje płaskie