Modes of Persuasion

He knows his dinosaur fossils; he has been a leading paleontology researcher for 20 years.

• Ethos

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If we don’t adopt the puppy, he may never find a home!  

• Ethos

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If you do not turn in your homework, your grades will suffer.

• Ethos

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My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition make me the ideal candidate for a mayor.

• Ethos

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 If we don’t move soon, we’re all going to die! Can’t you see how dangerous to stay?

• Ethos

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Based on the dozens of archaeological expeditions I've made all over the world, I am confident that those potshards are Mesopotamian in origin.

• Ethos

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If my age doesn't convince you that I know what I'm talking about, at least consider that I am your grandfather and I only want the best for you.

• Ethos

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 If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves.

• Ethos

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If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?

• Ethos

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 I'm not just invested in this community — I love every building, every business, and every hard-working member of this town.

• Ethos

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