Understanding Persuasive Technology

What is a common use of persuasive technology that benefits corporations?

• Educating the public on important issues

• Encouraging healthy behaviors

• Reducing screen time among users

• Driving behaviors that prioritize profits

What is the primary goal of persuasive technology?

• To educate people

• To improve human productivity

• To provide entertainment

• To shape human attitudes or behaviors

Why do notifications often make trivial things seem urgent?

• Because people have too much free time

• Because they are usually emergencies

• Because they activate the brain's salience network

• Because they are always important

How do persuasive technologies exploit the salience network of the brain?

• By ignoring it

• By enhancing its efficiency

• By deactivating it

• By constantly triggering it with notifications

What is the effect of the 'wanting' circuit being more powerful than the 'enjoyment' circuit?

• We become less interested in technology

• We continuously seek without feeling fulfilled

• We get more satisfaction from what we want

• We stop wanting things

What is the consequence of the brain's 'wanting' circuit being more powerful than the 'enjoyment' circuit?

• Continuous seeking with little fulfillment

• Decreased desire for new experiences

• Increased long-term satisfaction

• Enhanced cognitive abilities

What is the result of technology encouraging endless seeking?

• Increased satisfaction

• Decreased desire for more

• Continuous engagement without fulfillment

• Better time management

How does multitasking affect our brain's cognitive control regions?

• Makes them faster

• Strengthens them

• Has no effect

• Weakens their activation

What does the National Academy of Sciences say about media multitasking?

• It has no effect on brain function

• It enhances cognitive control

• It is associated with worsened memory and increased impulsivity

• It improves memory and focus

Why does negative information have a stronger impact than positive information?

• It is less important

• It is easier to understand

• It is processed more quickly and thoroughly by the brain

• It is more common