Marketing Analytics - Introduction

There are _____ assessment components in this subject.

• 3

• 4

• 5

• 6

How many steps are there in research design?

• 5

• 6

• 7

• 8

The three types of research designs are:

• Exploratory, Prescriptive, and Causal

• Exploratory, Descriptive, and Causal

• Quantitative, Descriptive, and Causal

• Exploratory, Descriptive, and Casual

Which of the following research design results in qualitative data?

• Descriptive

• Causal

• Exploratory

• Formal

Causal research is used to test for cause and effect.

• True

• False

Descriptive research is also known as _____ research, and address the 5W and 1H specifications.

• Experimental

• Qualitative

• Causal

• Quantitative