Promotion Quiz

Which is part of Personal Selling-

• Direct Response
• Broadcast
• Sales Presentation
• Press Release

Newspapers, TV, radio, magazines, billboards, etc. are examples of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Coupons, contests, rebates, free samples, displays, etc. are examples of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

How does a coupon work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

How does a loyalty scheme work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

How does a free sample work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

An example of personal selling is…

• Trade shows
• Billboards
• Contests
• Magazines

If a customer bought a new iPhone during the first week of its release and the shop gives them a free case, this would be an example of which type of consumer promotion?

• Premiums
• Product Samples
• Incentives
• Promotional Tie-ins

What involves the use of incentives or interest-building activities to stimulate traffic or sales?

• adverising
• sales promotion
• image
• preselling

Anything of value that a customer receives in addition to the good or service purchased is called a:

• display
• premium
• sweepstakes
• contest