Quiz 2 - Venture, Marketing, IP

In the context of building a venture in a B2B quadrant, which of the following is NOT one of the primary ways to create value?

• Assisting companies in increasing their revenue streams.

• Aiding companies in reducing their operational costs.

• Enabling companies to comply with government regulations and community norms.

• Offering companies innovative entertainment solutions for their employees.

What is a primary difference between conducting business with the government (B2G) compared to other companies (B2B)?

• Government contracts often require companies to bid on request for proposals (RFP).

• B2G contracts typically involve less restrictive rules than B2B contracts.

• B2G contracts are always exclusively awarded through sole-source contracts.

• Government projects may require involvement of small or minority-owned businesses, unlike typical B2B contracts.

What is a key benefit for entrepreneurs considering starting a business venture in Malaysia?

• Low corporate tax rates and various tax incentives for eligible industries.

• Limited access to skilled labor in the local market.

• Strict regulatory environment with high bureaucratic hurdles.

• Limited market potential due to a small consumer base.

Why are businesses generally less interested in "fashionable" or "whimsical" items compared to consumers when making purchasing decisions?

• Because businesses have the budgets to spend on luxury items.

• Because businesses are less concerned about their public image and brand perception.

• Because businesses prioritize functionality and practicality over trends and novelty.

• Because businesses often prioritize personal preferences of their employees over practicality.

Which of the following is NOT a type of intellectual property protection?

• Patent

• Secret recipe

• Trademark

• Copyright

Which of the following criteria must be met for an invention to be eligible for patent protection?

• The invention must be entirely original and never been disclosed to the public.

• The invention must be useful, novel, and non-obvious.

• The invention must be in the form of a physical product, not a process or method.

• The invention must be created by a team of inventors rather than an individual.

What is the term commonly used to describe the exclusive right granted to the creator of an original work to reproduce, distribute, and display that work?

• Patent

• Trademark

• Copyright

• Trade secret

Is it possible to have intellectual property (IP) rights in Malaysia and protect them in Singapore.

• Yes, it's possible.

• No, it's impossible.

While the specific procedures and requirements may vary between countries, it is possible to leverage IP protection mechanisms in different jurisdictions to safeguard your intellectual property rights globally.

• True

• False

Which of the following statements best describes the relationship between needs, wants, and demands in the context of marketing?

• Needs represent basic human requirements, wants are shaped by culture and individual preferences, and demands are desires backed by purchasing power.

• Needs, wants, and demands are interchangeable terms used to describe consumer desires for products and services.

• Needs refer to emotional desires, wants are physiological requirements, and demands are societal expectations.

• Needs are created by marketers to stimulate consumer demand, wants are inherent desires, and demands are aspirations driven by societal norms.