Advertising Media Quiz

What is the purpose of advertising media?

• To provide news updates to the audience

• To create a direct communication relationship between the seller and the buyer

• To entertain people with creative content

• To promote political campaigns

Which of the following is NOT a factor to consider while choosing the right advertising media?

• Return on investment

• Target Audience

• Nature of the product or service

• Color of the advertisement

Which type of media includes newspapers, magazines, and pamphlets?

• Television media

• Social/Digital media

• Print media

• Radio media

What is the most popular way of advertising to reach a mass group of people?

• Electronic media

• Television media

• Radio media

• Print media

Which type of media helps in meeting audiences on social media networks and search engines?

• Social/Digital media

• Radio media

• Print media

• Television media

What is another term for outdoor advertising?

• Events and Experiences media

• Radio media

• Print media

• Electronic media

Which type of media includes placards, posters, and neon signs?

• Print media

• Events and Experiences/Outdoor media

• Radio media

• Social/Digital media

What is the main purpose of conducting events and experiences as an advertising medium?

• To increase sales through direct marketing

• To build trust in the product among customers

• To educate people about environmental issues

• To entertain the audience with live performances

Which type of media is limited to a selected class of people?

• Electronic media

• Television media

• Radio media

• Print media

What is the most basic level of electronic advertising medium?

• Videorecordings

• Online content

• CD-ROM

• Multimedia presentations