Branding Perceptions

Innovation, premium quality, design aesthetics, user-friendly experience, exclusivity.

• Apple

• Mitsubishi

• Sony

• Xiaomi

Performance, athleticism, inspiration, empowerment

• Uniglo

• Fila

• Nike

• Gucci

Happiness, refreshment, nostalgia, sharing good times

• Pocari

• Coca-Cola

• Starbucks

• VLT

Magic, imagination, family entertainment, childhood nostalgia, wholesome fun.

• AmazonTV

• Disney

• Netflix

• Ocean Park

Innovation, information access, user-friendly technology, problem-solving, "Don't be evil" motto

• Google

• Microsoft Edge

• Yahoo

• Bing

Convenience, affordability, family-friendly, consistent experience

• KFC

• McDonald's

• TamJai

• Jolllibee

Cozy atmosphere, "third place" between work and home, community gathering spot

• McDonalds

• FiveGuys

• AISHK Library

• Starbucks

Convenience, vast selection, competitive prices, fast delivery, one-stop shop for everything

• Taste

• Amazon

• Foodpanda

• Taobao

Innovation, sustainability, luxury electric vehicles, cutting-edge technology, futuristic design

• Nissan

• Toyota

• Tesla

• Rolls Royce

Classic elegance, Parisian chic, luxury, sophistication, timeless style

• Next

• American Eagle

• Uniglo

• Yves Saint Laurent (YSL)