Recognize and Understand the Market

What is the function of Value Proposition?

• A. Used to power up sakes

• B. Used to convince customer to purchase a particular product and services

• C. Help customers buying habits

• D. Provide value to your customers

Service requirement is a/an ___________________ thing or product that cannot be touched but customer can feel he fulfillment.

___________________ will determine possible customers in one locality.

The term behavioral segmentation refers to:

• a. divided based on consumers

• b. divided in terms of how customers' think and believe

• c. divided according to geographical location

• d. divided according to customers behavior pattern as they interact with a company

What is market size?

• a. Tangible things that can be seen

• b. Size of arena where the entrepreneur will play their business

• c. The most important part to the success of the company

• d. Another variation of segmentation marketing.

These are considered favorable indicators for doing business in that particular location.

• a. structure of the segment

• b. capability of the business

• c. size and growth of the segment

• d. segmentation marketing

Give an example in promotion using Value Proposition and UniqueSelling proposition.

• a. with the slogan "Langhap Sarap"

• b. ordinary sari-sari store

• c. multinational business

• d. fruit shake stand

This refers to how you sell your products or services to your customer.

• a. Value proposition

• b. Unique selling proposition

• c. Selling proposition

• d. Marketing concept

Geographic segmentation refers to:

• a. Divided according to geographical location

• b. Divided based consumers.

• c. Divided in terms for customers think and believe

• d. All of the above

Tangible things that can be seen refers to

• a. Service requirement

• b. Output requirement

• c. customer requirements

• d. Entrepreneur's output