MARKETING

Which of these is not a principle of marketing

• Product

• Price

• People

• Partner

Whats the full meaning of BCG

• Boston Consolidated group

• Boston Consulting Group

• British Consulting group

Who develop Ansoff matrix

• H. Igor Ansoff

• V. Igor Ansoff

• H. Ben Ansoff

B2B means

• Business to Business

• Business to Bosses

• Business to Bnaks

n A/B test is a way of comparing two options to see which does better. This can be especially useful in digital marketing, such as testing two email subject lines.

• true

• false

Affiliate Marketing is a company that a marketing team can hire to produce advertising efforts across a variety of channels, like TV, radio, and print. 

• false

• true

Bounce rate is the percentage of visitors who leave a web page without performing an action.

• true

• false

Equity refers to value. Brand equity is a way of thinking about a brand’s value in the larger marketplace and more specifically with its customers.

• true

• false

A brand marketing is a key marketing role responsible for developing strategies to distinguish a brand from competitors and building lasting relationships with customers. 

• true

• false

A buyer persona is a fictional representation of a brand’s target audience to help guide and set marketing strategy. It often incorporates specific demographic details and behavioral traits based on research. 

• true

• false