ENTREPRENEURSHIP

It is a comprehensive process of understanding the customers’ intricacies and the industry they resolve it.

• Product development
• Customer and employee analysis
• Market research
• Customer and industry analysis

It simply the size the area where the entrepreneur’s business will play. It is the approximation of the number of buyers and sellers and particular area

• Market Size

• Market Profit

• Market Selling

• Market Location

The lifeblood of the business.

• Customers

• Secondary element
• Essential component
• Non-essential part

This are specific features and characteristics that the customers need from a product or a service.

• Consumer demands
• Client desires
• User preferences
• Customer requirements

Which includes customer profiling, drives the entrepreneur on what correct strategies and tactics to employ.

• Market research
• Financial forecasting
• Market Intelligence

• Social media marketing

Is the process of grouping similar or homogenous customers according to demographic, psychographic, geographic and behavior

• Market analysis
• Customer clustering
• Market segmentation
• Segmentation targeting

The process of grouping customers according to relevant socioeconomic variables for the business venture.

• Demographic Clustering
• Demographic

• Audience Categorization
• Market Segmentation

Is a process of grouping customers according to the perception way of life, motivations, and inclination.

• Psychographic Segmentation

• Product differentiation
• Market segmentation
• Market research

Is simply grouping customers according to their location.

• Categorization
• Clustering
• Geographic

• Segmentation

Is the process of grouping the customers according to their actions.

• Segmentation
• Behavioral

• Categorization
• Sorting