Brands and Merchandise Intro

A business offering a product or service is a ........

• Company

• Brand

• Logo

• Merchandise

A .............is how the consumer sees and feels about a company, person, place or thing.

• Company

• Brand

• Business

• Reputation

A Company can cease to exist but a brand can outlive a company.

• True

• False

The main focus of a brand is on

• Building relationships, emotional connection

• Operations, production, profit generation

• Make the company look professional

A Brand focuses on legal and financial processes

• True

• False

Answer explanation

A Brand focuses on marketing, communication, customer experience

Merchandise is any product that you can buy or sell?

• True

• False

Which company brand is seen as 'Performance, athleticism, inspiration, empowerment'

• Uniqlo

• Gucci

• Nike

• Fila

Which brand is seen to depict 'Happiness, refreshment, nostalgia, sharing good times'

• Pocari Sweat

• VLT

• Coca-Cola

• Starbucks

Which brand depicts 'Magic, imagination, family entertainment, childhood nostalgia, wholesome fun'

• Ocean Park

• Disney

• McDonalds

• Netflix

What fashion brand depicts Classic elegance, Parisian chic, luxury, sophistication, timeless style

• Yves Saint Laurent (YSL)

• ZARA

• GUCCI

• H&M