Career Specialization

Monitoring the perception and conversation revolving the company

• crisis communication

• Reputation Management

• Global Public Relations

• Responsible Management

Global PR: the practice of managing and maintaining relationships between an organization or individual and its stockholders on a ________

Identifying the key influencers to promote the company's message

• Content Marketing

• Media Buying

• Influencer Relations

• Corporate Communications

Developing a plan to engage with stakeholders and the public during a crisis

Public Relations is not important to a campaign

• True

• False

Reputation marketing: monitoring sites across the internet to ensure that your business, products, or service are portrayed in the most accurate and positive light.

• True

• False

Political PR deals with all of the following EXCEPT

• works with Congress members, and elected officials

• Conducts Press releases for the white house

• launches campaign to frame messages of political parties

• credibility for a company or an individual