Media Audience Quiz

When identifying the target audience for media, which of the following is NOT a factor to consider?

• Location

• Size

• Color preferences

• Interests

According to Stuart Hall's Reception Theory, how many possible outcomes are there when an audience decodes a media text?

• One

• Two

• Three

• Four

Which of the following is NOT one of the possible outcomes suggested by Stuart Hall when an audience decodes a media text?

• Preferred reading

• Negotiated reading

• Oppositional reading

• Indifferent reading

What was one of the major problems encountered by the producers of "Blade Runner"?

• The film's special effects were not well-received.

• The mass-market audience did not overlap with the arthouse audience targeted.

• The film was too similar to other science fiction movies of the time.

• The target audience was too narrow to be profitable.

What is one reason audiences engage with media texts according to the Personal Relationships category in the Uses and Gratifications Theory?

• To seek out information about the world

• To be entertained by Hollywood blockbusters

• To make connections with characters or personalities

• To shape their own identities

What aspect of media consumption is associated with the Surveillance category in the Uses and Gratifications Theory?

• Developing a sense of familiarity and companionship

• Seeking out information to learn about the world

• Providing a diversion from everyday life

• Helping to shape one's identity

What audience expectations around the time of Blade Runner's release contributed to its initial unpopularity?

• Expectations of a sci-fi future with complex layers

• Expectations of a film with a classic Hollywood ending

• Expectations of a film with a happy ending

• Expectations of Harrison Ford playing a 'loveable rogue' character

What change in audience preferences is suggested to have helped Blade Runner achieve cult status after its initial release?

• A preference for films with more action

• A shift away from classic Hollywood endings

• A desire for films with clear-cut heroes and villains

• An interest in films with educational content

What might a black audience recognize in the film that could lead to an oppositional reading?

• The futuristic setting of Los Angeles

• The similarities between the oppression of replicants and the history of black oppression

• The casting of Harrison Ford

• The slow and atmospheric pace of the film

Why might the relationship between Deckard and Rachael be off-putting to a female audience?

• Because Rachael is portrayed as independent and equal to Deckard

• Because the relationship is portrayed as mutually respectful

• Because Rachael is portrayed as submissive and controlled by Deckard

• Because the film is set in a bright and optimistic future