Analyzing Ads Quiz

What is a rhetorical question in advertising meant to do?

• Provide detailed information about the product.

• Make the audience think about the product in a new way.

• Answer specific questions about the product's use.

• Offer a comparison with competitors' products.

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

Which of the following is an example of an implicit claim in an advertisement?

• "Our product lasts longer than any other brand."

• Showing a happy family enjoying a product without stating it directly improves happiness.

• Listing the ingredients of a product.

• Stating the price of the product.

Tags

CCSS.RI.7.1

CCSS.RI.8.1

CCSS.RL.7.1

CCSS.RL.7.2

CCSS.RL.8.1

What does pathos appeal to in advertising?

• Logic and reason.

• Credibility and trust.

• Emotions and feelings.

• Statistics and facts.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following is an example of a counterclaim in an advertisement?

• "Unlike other products, ours is free from harmful chemicals."

• "Our product is the best."

• "Buy one, get one free."

• "Available in all stores now."

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

What is the purpose of using ethos in advertising?

• To convince the audience through the use of emotional appeal.

• To persuade the audience by the use of logical reasoning.

• To establish credibility and trustworthiness in the brand or spokesperson.

• To make the audience ask questions about the product.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

An advertisement that uses statistics to show how effective a product is, is using which appeal?

• Pathos

• Logos

• Ethos

• Rhetorical question

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which of the following is an example of an explicit claim in an advertisement?

• A picture of people smiling while using the product.

• "Our product has been voted number one by consumers."

• Using a celebrity to endorse the product.

• A catchy jingle that doesn't mention product benefits.

Tags

CCSS.RI. 9-10.1

CCSS.RI.8.1

CCSS.RL.7.2

CCSS.RL.8.1

CCSS.RL.9-10.2

What kind of appeal is being used when an advertisement claims, "9 out of 10 doctors recommend our product"?

• Pathos

• Logos

• Ethos

• Rhetorical question

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

An advertisement that asks, "Why settle for less when you can have the best?" is using what technique?

• Implicit claim

• Rhetorical question

• Counterclaim

• Explicit claim

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

When an ad shows a series of testimonials from satisfied customers, it is primarily using which appeal?

• Ethos

• Pathos

• Logos

• Counterclaim

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5