Vocab

Primary Research

• When researchers are collecting data for the specific purpose of THEIR study. Researches collect the information themselves, using survey, interviews, and direct observation,

• tends to be readily available and inexpensive to obtain. Also can be examined over a long period of time.

• Answers types of questions that start with “ How Many” or “ How Much’, usually  done with surveys or questionnaires

Secondary Research

• Two carefully controlled alternatives, -Compare Sales of two products with different sizes 

  • Effects of Promotions

  • Coupons, Customer Limits

• Most common type of research study, Gather information using carefully planned questions, quantifiable is good, can be conducted in person, over phone, through mail, or over internet

• tends to be readily available and inexpensive to obtain. Also can be examined over a long period of time.

What is Quantitative Data and Qualitative Data

• Quantitative is Answers types of questions that start with “ How Many” or “ How Much’, usually  done with surveys or questionnaires and Qualitative Focuses on smaller number of people but gets more in depth information.

• Quantitative is ollect information by recording actions of customers and Qualitative is The person buying the product or service

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What is the Difference between Customers and Consumers

Customers Surveys is....

• A customer is someone who buys the product so Someone buying a survey to use for their personal use

• When researchers are collecting data for the specific purpose of THEIR study. Researches collect the information themselves, using survey, interviews, and direct observation,

• Most common type of research study, Gather information using carefully planned questions, quantifiable is good, can be conducted in person, over phone, through mail, or over internet

WHAT is FOCUS groupsss

• Discussion topics does NOT include customers experiences, reactions to new ideas, and suggestions

•  Small number of consumers taking part in a group discussion

• Answers types of questions that start with “ How Many” or “ How Much’, usually  done with surveys or questionnaires

What is Observations

What is Experiments IN MARKETINGG

• a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact

• Marketing Mix

• Two carefully controlled alternatives, Compare Sales of two products with different sizes 

  • -Effects of Promotions

  • -Coupons, Customer Limits