D4D PRACTICE TEST

Narrow ideas down to see which make the most sense to solve.

• Storyboarding

• 10x2 Narrowing

• 2x2 Narrowing

• 2x9B Narrowing

Define a problem or inconvenience that a customer encounters while using a product or service that causes a negative emotion.

• Problem

• Pain Point

• Empathy Debrief

• Customer Benefit

The minimum required to test your leap of faith assumption. Must measure real behavior.

• Customer problem statement

• Preventative action

• Root cause hypothesis

• Hypothesis statement

Used to collect as many solution ideas as possible, no matter how unachievable they may seem.

• Problem Solving

• Constraints

• Brainstorming

• Design Process

Definition: part of the front-end experience or back-end technology is fake or incomplete.

• Fully Built A/b Test

• Concierge Test

• Technical Test

• Fake-o-test

Definition: The second principle in the design thinking process.

• Technical test

• Customer benefit

• 7 to get 1

• Go broad to go narrow

Definition: learning about a customer through observing and listening to them.

• Empathy debrief

• What should teams do when narrowing?

• Deep customer empathy

• Customer benefit

Definition: the improvement the product or service makes in the customers' life that makes it valuable to them.

• Customer strategy

• Deep customer empathy

• Pain point

• Customer benefit

Definition: coming up with a large variety of solution ideas and then focusing on the ideas that are most likely to provide customer delight.

• Empathy debrief

• Go broad to go narrow process

• Experiment plan

• Hypothesis statement

Definition: when a customer problem is discovered, the team will come up with a bold way to solve the problem.

• Solvent

• Colloid

• Emulsion

• Solution