International Marketing Quiz

What is the definition of international marketing according to AMA?

• Distributing goods within the same continent

• Promoting goods within the same region

• Marketing activity carried on across national boundaries

• Selling goods within the same country

Which of the following is NOT an importance of international marketing?

• Expansion opportunities

• Increased market share

• Career opportunities

• Decreased standard of living

What is the most traditional form of operating in foreign markets?

• Contract Manufacture

• Exporting

• Licensing

• Franchising

Which strategy involves forming alliances with competitors to enhance competitive advantage?

• Strategic Alliances

• Wholly-Owned Subsidiary

• Joint Ventures

• Mergers & Acquisitions

What is the practice of using another firm's successful business model?

• Management Contracts

• Licensing

• Contract Manufacture

• Franchising

Which strategy involves a company providing managerial assistance to another company in a foreign country?

• Mergers & Acquisitions

• Management Contracts

• Strategic Alliances

• Joint Ventures

What is the method of foreign operation whereby a firm in one country permits a company in another country to use its manufacturing or trademark?

• Exporting

• Contract Manufacture

• Licensing

• Franchising

Which strategy involves two or more investors sharing ownership and control over property rights and operation?

• Wholly-Owned Subsidiary

• Mergers & Acquisitions

• Joint Ventures

• Strategic Alliances

What is the agreement by the seller to supply a buyer with a facility fully equipped and ready to be operated?

• Turnkey Projects

• Licensing

• Franchising

• Contract Manufacture

Which strategy involves a company setting up a fully owned company in a foreign market?

• Wholly-Owned Subsidiary

• Strategic Alliances

• Joint Ventures

• Mergers & Acquisitions