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Marketing Research Review

Authored by Cristina Hackett

Business

12th Grade

Used 7+ times

Marketing Research Review
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35 questions

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1.

OPEN ENDED QUESTION

5 mins • 5 pts

Media Image

Examine the steps in a marketing research project as shown in the diagram and explain the importance of each step in the process.

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2.

FILL IN THE BLANK QUESTION

30 sec • 2 pts

A good question must be ____________ clear and concise ____________.

3.

FILL IN THE BLANK QUESTION

30 sec • 2 pts

To ensure clarity, the interviewer should avoid asking ____________ asking two questions in one ____________.

4.

MULTIPLE CHOICE QUESTION

30 sec • 3 pts

Brad wants to find a job in the field of advertising. An easy way for Brad to find out the names of all the advertising businesses in his area would be to

visit local businesses.

use Google.

ask his friends.

read the yellow pages.

5.

MULTIPLE CHOICE QUESTION

30 sec • 3 pts

Ted is planning a new advertising campaign for his company, a stable that offers private horseback-riding lessons. Which of the following data would be most useful for Ted's marketing decision making:

Sales volume data for the horse-racing industry

Strengths and weaknesses of local horse veterinarians

Market share data for his company during the past year

Demographic data for local dog and cat owners

6.

MULTIPLE CHOICE QUESTION

30 sec • 3 pts

What is the main purpose of market research for a business?

To understand the competition

To set prices for products

To identify potential customers

All of the above

Answer explanation

Better make sure your business idea is going to work. It's all about the planning. Research, research and even more research

7.

FILL IN THE BLANK QUESTION

30 sec • 2 pts

Fill in the blank:

_______ market research is research that you do yourself

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