Innovative branding

How many cases have you seen so far?

• 73

• 68

• 101

• 82

Xbox has teamed up with Football Manager 24 to launch a competition that will give gamers the chance to win the role of tactician at a professional football club. Which club?

• Bromley FC

• Cardiff city

• Burnley FC

• Manchester United

Module 7 was about how to turn fans into brand ambassadors. Complete the title of the course "... your audience".

What is the most tattooed brand worldwide?

• Disney

• Harley Davidson

• Artevelde

• Nintendo

The cultural framework is divided into three columns? Which one is not part of the columns?

• Interests

• Attitude

• Behaviour

• Values

Rather than interrupt the entertainment with advertising, Wendy's decided to make its advertising the entertainment. In which game did they declare war on frozen food?

• Grand Theft Auto V

• Minecraft

• Splatoon

• Fortnite

What's the differentiaton fall in branding?

• Copying the branding strategy of a successful competitor.
• Ignoring customer feedback and preferences.
• The continuous loop of functional differentiation at the product/service level..

• Using generic and unmemorable branding elements.

What's the brand we've seen that illustrates how it managed to avoid falling into the 'razorblade' differentiation trap?

• Dollar shave club

• Wilkinson

• Gillette

• Bic

The Workday advert featured several rock and roll icons. They challenged the business world to stop using the phrase "You're a ...". Fill in.

JVC performed his epic split between two trucks to illustrate the lane stability, which brand was it for?

• Mercedes Trucks

• DAF

• Scania

• Volvo Trucks