ID Certification Review

1.1 Identify the purpose, audience and audience needs for preparing publications.

Which of the following definitions accurately describe a Target Market?

• The process of gathering information about a group’s interests

• The moment of peak earnings in a fiscal year

• The group of consumers most likely to buy a company’s product

• The process of gathering information about an individual’s interests

You and two team members are designing a webpage that displays your company’s mission statement. As you are making design choices, which of the following should be considered? (Choose two)

• Target audience

• Personal preferences

• Organization’s goals

• Trending web designs

During the process of interacting with your client, which of the following would be deliverables you will need to provide as you work through the project? (Choose two)

• Resource allocation

• Due dates

• Design comps

• Project specifications

What does Creative Commons mean in regard to images and copyright?

• The image can be used as long as credit is given

• The image can be used for a limited and transformative purpose.

• The image can be used for non-commercial use only.

• 2. The image is now part of the Public Domain

A work or invention that is the result of creativity

• Intellectual Property

• Public Domain

• Copyright

• Fair Use

Creative work that can be used without permission because it is owned by the public and not an individual

• Public Domain

• Copyright

• Fair Use

• Creative Commons

The exclusive right to copy, distribute and profit from a work.

• Creative Commons

• Fair Use

• Copyright

• Intellectual Property

There is no copyright holder and the work is free for use and distribution.

• Intellectual Property

• Public Domain

• Fair Use

• Non-Commercial

 An area outside the page content that contains printer instructions and other non-printing information such as title and date

• Slug

• Bleed

• Gutter

• Page Margin

This is the area outside the page content that extends beyond the trim edge and accounts for inaccuracies.

• Slug

• Bleed

• Gutter

• Page Margin