Ecommerce Marketing and Advertisement

To gain a higher rank in search engine results, advertisers use various _____ this tactic in a form of

       linking, targeting keywords and meta descriptions, and creating high-level content that

       other sites will link to.

• Search Engine Optimization

• Search Engine Marketing

• Pay Per Click

• Marketing advertisement

• Search Engine Optimum

This is a scheme used by businesses to promote or introduce products and services to their online customers to drive traffic to online store, convert visitors to customers and generate sales.

_______ A form of paid advertisement in which business web visibility or ranking on search engine results is based from.

• Search Engine Optimization

• Search Engine Marketing

• Pay Per Click

• Video Advertisement

If the ad was seen by 126 people and it was clicked by 67 users but deducted by 23 because they have changed their mind. On the other hand, on the next day, there are new two users who clicked the ad while on the afternoon of that same day, there are 35 users who saw the ad. Now how many people will the business owner pay for the ad?

These are the short videos containing promotional content that appear before, during, or after video content.

• In stream ads

• Video ads

• Reward video ads

• Shoppable video ads

_______ A type of advertising which utilizes social media platform.

_______ Is a type of online paid advertising, typically using images and text. It is different from other ads because they do not show up in search results.

• Content advertising

• Search engine marketing

• Display advertising

• Social media advertising

_______ This type of marketing was done by people or businesses that help sell products or services online in exchange for a commission.

________ type of marketing in which this is the oldest form used wherein possible customers would be able to receive a message of products and services promoted by businesses or individuals

_______ Users were provided with specific incentives and perks in exchange for watching the video ad.

• Reward ads

• In stream ads

• Shoppable video ad

• Video advertisement