GHOM3053 Chapter 1
Authored by Noor Yusof
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University
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is this course code?
GHOM2053
GHOP3053
GHOP2053
GHOM3053
2.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
What does the word 'exchanging' refer to?
(a)
3.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
What do the words 'plan and research' refer to?
(a)
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Please choose TWO correct statements about MARKETING.
Based on existing products.
The marketing research is significant.
Satisfaction of customer needs and wants are main priority.
The process of exchanging a product/service.
5.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Please choose TWO INCORRECT statements about Sales Orientation.
Long term plan.
Short term plan.
Product development and promotion focus only on features of the products.
Evaluate marketing activities regularly.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What the figure refers to?
Marketing concept.
Increase sales.
Selling concept.
Marketing orientation.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A specific group of consumers or organizations that a company aims to reach with its products or services. The statement is referred to ...
Supplier.
Consumer.
Target market.
Customer.
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