GHOM3053 Chapter 1

What is this course code?

• GHOM2053

• GHOP3053

• GHOP2053

• GHOM3053

What does the word 'exchanging' refer to?

What do the words 'plan and research' refer to?

Please choose TWO correct statements about MARKETING.

• Based on existing products.

• The marketing research is significant.

• Satisfaction of customer needs and wants are main priority.

• The process of exchanging a product/service.

Please choose TWO INCORRECT statements about Sales Orientation.

• Long term plan.

• Short term plan.

• Product development and promotion focus only on features of the products.

• Evaluate marketing activities regularly.

What the figure refers to?

• Marketing concept.

• Increase sales.

• Selling concept.

• Marketing orientation.

A specific group of consumers or organizations that a company aims to reach with its products or services. The statement is referred to ...

• Supplier.

• Consumer.

• Target market.

• Customer.

4 Ps Marketing Mix are ...

• Product

  Price

  People

  Place

• Product

  Price

  Place

  People

• Product

  Promotion

  Program

  People

• Product

  Price

  Place

  Promotion

Refers to a medium of how the products are being distributed.

Is the way how to communicate to target markets that we have the right product, in the right price, at the right place and at the right time.