Unit 9: Selling

(adj) Unwilling to believe that people have good, honest, or sincere reasons for doing something

Eg: She's a little ....... about her motives.

Eg: I think movie stars just do charity work to get publicity - but maybe I'm too ..........

• A. Insider

• B. Cynical

• C. Promote

• D. Discount

(C) a spoken description or talk about a product or service you are trying to sell, intended to persuade people to buy it

Eg: You need to have an approach that doesn't look like a ............

Eg: The ..... ...... can be so slick that many consumers don't even realize they have bought magazines until the bill arrives.

• A. sales pitch

• B. promotion dialogue

• C. marketing spiel

• D. sales talk

(C) someone who has a special knowledge of a particular organization because they are part of it

Eg: Having an ......... on campus can help marketers understand student life.

Eg: The .......... revealed key details about the upcoming product launch.

• A. outsider

• B. insider

• C. novice

• D. amateur

(C) a reduction in the usual price for something

Eg: Students receive a 10 percent ...........

Eg: Workers at the store get a ......... on books and records.

• A. decrease

• B. rise

• C. discount

• Đ. increase

(C) a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way

Eg: She took a trip round the supermarket to see what was on ...............

Eg: The hotel has a ............... of five nights for the price of three.

• purchase
• reduce

• special offer

• sell

(T) to give money to a sports event, theatre, institution etc, especially in exchange for the right to advertise

Eg: We're trying to find companies to ............. us.

Eg: The bank had offered to ............ him at university

• A. sponsor

• B. endorse

• C. reject

• Đ. support

(C) a small sheet of paper advertising something

Eg: Thousands of ............ advertising the performance were handed out on the streets.

Eg: People were giving out ........ advertising the event.

• A. flyers

• B. posters

• C. leaflets

• D. brochures

(adj) needing or wanting something very much

Eg: Marketers are ......... to get students' attention before they turn into high-earning graduates.

Eg: The team is ............ for a win

• reluctant
• enthusiastic
• excited
• desperate

(C) Anyone willing and able to buy your product

Eg: During our marketing campaign, we reached out to ....... ....... through emails and social media advertisements.

Eg: ...... ...... often browse online reviews before making a purchase decision.

• A. employees

• B. followers

• C. prospects

• D. potential customers

(T) to encourage people to like, buy, use, do, or support something

Eg: Advertising companies are always having to think up new ways to .......... products.

Eg: A balanced diet .......... good health and normal development.

• A. deter

• B. discourage

• C. promote

• D. prevent