Principles of Media Economics and Media and Convergence Man.

Under TIME-industry we summarize telecommunication, internet technology, media and entertainment industries.

• True

• False

What should an organization consider during situation analysis (step of strategic management process)?

• Reassessment of the firm‘s strengths and weaknesses

• Customer requirements and customer needs

• Stakeholders and organisation´s environment

• Determining business unit´s basic strategy

Which P`s are included in the marketing mix (4 Ps)?

• Product

• Promotion

• People

• Place

In a Product Life Cyle, the stage where there are steady sales and it becomes harder for marketers is called....?

• Introduction

• Maturity

• Growth

• Decline

If a company adopts a blue ocean strategy, which of the following will the company do?

• Compete with other companies

• Make the competition irrelevant

• Create and capture new demand

• Make the value-cost trade off

To which generic competitive strategy (Porter) does this definition refer?

 

Def.:  A strategy for competing on the basis of low per unit costs

• Focus Strategy

• Differentiation Strategy

• Counter Strategy

• Cost-Leadership Strategy

Which basic strategy (by Porter) does Apple pursuit?

• Cost Focus Strategy

• Cost Leadership Strategy

• Differentiation Strategy

• Differentiation Focus Strategy