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Marketing Final Review

Authored by Callie Sanders

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9th - 12th Grade

Used 2+ times

Marketing Final Review
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33 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Social media marketing is a way for ______ to interact with _______ online.

Businesses, Customers
People, others
Customers, Consumers
Businesses, Owners

2.

MULTIPLE SELECT QUESTION

30 sec • 4 pts

Select TWO potential jobs in social media marketing?

Brand Ambassador
Content Creator
Social Media Manager
Influencer

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

A brand voice is a companies _________ in communications.

personality
job
presence
charactier

4.

MULTIPLE SELECT QUESTION

30 sec • 6 pts

Select the THREE primary goals of social media marketing

Increase Awareness
Increase Engagement
Drive Sales
Participation

5.

MULTIPLE SELECT QUESTION

30 sec • Ungraded

What are the 5 steps to creating a social media plan?

Determine your goal. What are you hoping to accomplish by posting on social media? This goal should align to your overall company goals.
Choose the social media platforms you will be active on. A critical component to a successful plan is being able to find your target audience online. You must understand who your customers are, where and when you can find them online.
Plan the content – content should feel nature and too salesy.
Distribute and promote the content – this needs to be based on the overall campaign strategy, marketing calendar, and goals trying to be reached.
Measure your success. What data can you interpret from your social accounts that tell you if your efforts are working. How will you know if you are achieving your goals?

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is a target audience?

group of people most likely to be interested in a brand's product or service.
Group of like minded people
The target of an audience

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

True or False: a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need

True
False

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