Marketing Final Review

Social media marketing is a way for ______ to interact with _______ online.

• Businesses, Customers
• People, others
• Customers, Consumers
• Businesses, Owners

Select TWO potential jobs in social media marketing?

• Brand Ambassador
• Content Creator
• Social Media Manager
• Influencer

A brand voice is a companies _________ in communications.

• personality
• job
• presence
• charactier

Select the THREE primary goals of social media marketing

• Increase Awareness
• Increase Engagement
• Drive Sales
• Participation

What are the 5 steps to creating a social media plan?

• Determine your goal. What are you hoping to accomplish by posting on social media? This goal should align to your overall company goals.
• Choose the social media platforms you will be active on. A critical component to a successful plan is being able to find your target audience online. You must understand who your customers are, where and when you can find them online.
• Plan the content – content should feel nature and too salesy.
• Distribute and promote the content – this needs to be based on the overall campaign strategy, marketing calendar, and goals trying to be reached.
• Measure your success. What data can you interpret from your social accounts that tell you if your efforts are working. How will you know if you are achieving your goals?

What is a target audience?

• group of people most likely to be interested in a brand's product or service.
• Group of like minded people
• The target of an audience

True or False: a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need

• True
• False

a particular group of consumers at which a product or service is aimed

• Product
• Price
• Target Market
• Needs

marketing optimized for entertainment-specific media and contexts. This can include campaigns that run within movies and video games, as well as at events and on the social media feeds of performers, celebrities and influencers.

• Marketing Concept
• Entertainment Marketing
• Marketing Mix
• Sports Marketing

the action or business of promoting & selling products or services

• Market
• Competition
• Promotion
• Marketing