Character Archetypes Test

Disruptive force that seeks to shake up the way things are; often labeled as an outcast

• Creator

• Rebel

• Caregiver

• Innocent

What archetype is the Disney brand?

• Sage

• Rebel

• Lover

• Wizard

What archetype is the Nike brand?

• Innocent

• Sage

• Hero

• Everyman/

  Everywoman

What archetype is the Apple brand?

• Creator

• Explorer

• Rebel

• Ruler

Desire for power; accepts responsibility for the welfare of others

• Ruler

• Rebel

• Innocent

• Creator

What archetype is the McDonald's brand?

(hint: two answers)

• Jester/Trickster

• Caregiver

• Everyman/

  Everywoman

• Innocent

What archetype is the Rolls Royce brand?

• Ruler

• Hero

• Creator

• Explorer

What archetype is the Tesla brand?

(hint: two answers)

• Creator

• Explorer

• Rebel

• Ruler

What archetype is the Skittles brand?

• Jester/Trickster

• Hero

• Sage

• Caregiver

What archetype is the NASA brand?

• Creator

• Ruler

• Explorer

• Sage