Social Media Mkt Review. Short

What is a lead?

• A type of metal

• A potential sales contact

• A part in a pencil

• A position in a race

Which of the following is NOT one of the 4 P's of marketing?

• Product

• Price

• Promotion

• Production

Which of the following best describes the key differences between one-to-many and one-to-one marketing?

• One-to-many marketing targets a broad audience, while one-to-one marketing targets individual consumers.

• One-to-many marketing uses personalized emails, while one-to-one marketing uses mass advertisements.

• One-to-one marketing focuses on product variety, while one-to-many marketing focuses on product customization.

• There are no significant differences between one-to-many and one-to-one marketing.

When did the dot-com bubble happen, and what impact did it have on internet usage, especially for businesses?

• 1995-2001, led to increased internet adoption

• 1985-1990, decreased internet reliability

• 2000-2005, made internet access more expensive

• 1997-2002, reduced the number of online businesses

In terms of social media, what is a platform?

• A type of digital service for online communication

• A physical location for public speaking

• A type of software for creating graphics

• A category of television shows

What platform was the first true social media network and when was it "born"?

• Friendster, 2002

• SixDegrees, 1997

• MySpace, 2003

• Facebook, 2004

What is Return On Investment (ROI) and why is it important for social media marketers to keep it in mind?

• ROI measures the profitability of investments, crucial for assessing the effectiveness of marketing strategies.

• ROI is a type of social media platform used for digital marketing.

• ROI stands for 'Return on Internet' and is used to track online purchases.

• ROI is unrelated to marketing and focuses solely on financial investments.

Which of the following is a key performance indicator (KPI)?

• Net profit margin

• Employee satisfaction

• Customer churn rate

• All of the above

Define content marketing.

• A marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience.

• A business model focused on direct sales through content.

• A strategy for randomly posting content on various digital platforms.

• A method for improving search engine rankings through unrelated content.

Describe what a social media audit is.

• A review of a company's social media profiles and strategies

• A financial examination of a company's assets

• A security check of a company's IT infrastructure

• An editorial content review for publishing