Marketing Mix Quiz

What is the Marketing Mix?

• A combination of factors that help businesses sell its products

• A set of rules for managing a company

• A type of market research

• A business plan for startups

Which of the following is NOT one of the 4 P's of the Marketing Mix?

• Product

• Price

• Place

• Performance

What does the 'Place' in the Marketing Mix refer to?

• The location where a product is sold

• The cost of a product

• The advertising strategies used

• The quality of the product

Which of the following is a component of the Marketing Mix?

• Promotion

• Packaging

• People

• Process

What are the two types of distribution channels?

• Primary and Secondary

• Direct and Indirect

• Online and Offline

• Domestic and International

What is a producer in terms of business?

• A type of consumer

• A firm that supplies goods or services

• A financial institution

• A government agency

Who is considered a consumer?

• A person who sells products

• A person who buys finished product

• A firm that manufactures goods

• A shop that sells to other shops

What does a retailer do?

• Produces goods and services

• Buys products for personal use

• Sells goods or services to the final consumer

• Supplies raw materials to producers

What does a wholesaler do?

• Produces goods

• Buys in bulk from producer and sells in smaller quantities to the retailer

• Sells directly to the final customer

• Provides financial services

Who does the wholesaler primarily deal with?

• Final customer

• Retailer

• Government agencies

• Small businesses