TOURISM MARKETING

Promotion must attract the attention of the consumer, create the interest, turn the interest into a desire and then persuade the consumer to take action.

• TRUE

• FALSE

Sales Representatives or Salespersons are the company’s link to customer. It represents the company to the clients.

• TRUE

• FALSE

Product advertising presents at least one product characteristics as a reason for purchasing a product.

• TRUE

• FALSE

Celebrity Endorser plays an important role in helping products become more tangible and create differentiation.

• TRUE

• FALSE

Frequency in advertising means the total number of people who will be exposed to an advertisement over a period of time.

• TRUE

• FALSE

Corporate advertising is used to build and image based on the set of values held by the company.

• TRUE

• FALSE

The pop-up ads are a small, rectangular advertisement that usually appears at the top or side of a web page and contains link to the advertisers site.

• TRUE

• FALSE

The informative advertising is used when competition is stiff. Companies used this objective to keep its market share.

• TRUE

• FALSE

The scientific evidence reveals the company’s expertise with the product or service.

• TRUE

• FALSE

Media Planning is required to ensure that a business’s advertising message is carried out effectively.

• TRUE

• FALSE