Chapter 5- ProdMan super duper EASY

Which of the given situation best describe "the INCONGRUITY" as the new source of product ideas?😊

• a.      When Ava's introduction of Touch ID and Face ID addressed the need for enhanced security and convenience in accessing devices. By innovating the authentication process, Ava improved user experience and responded to the growing concern for data privacy and security.

• b.     When the Apple release of the original iPhone in 2007 revolutionized the mobile phone industry. Apple combined features like a touchscreen interface, internet connectivity, and iPod capabilities in a single device, surprising consumers and competitors alike.

• c.      When Ava identified the gap between the functionality of laptops and the portability of smartphones, resulting in a product that filled this by offering a lightweight, touchscreen device suitable for various tasks.

• d. ALL OF THE ABOVE

• e. NONE

Which of the given situation/scenarios best describes " DEMOGRAPHICS" as the new source of product ideas?

• a.      The shift towards sustainability and eco-consciousness influenced Apple's decision to introduce environmentally friendly initiatives, such as using recycled materials in product manufacturing and transitioning to renewable energy sources for operations. By aligning with evolving perceptions of environmental responsibility, Apple enhanced its brand image and appealed to environmentally conscious consumers.

• b.     Apple's focus on catering to the creatives that led to the development of products like the MacBook Pro and the iMac Pro. By understanding the needs and preferences of professional designers, photographers, and videographers, Apple tailored its products to meet the demands of this specific segment.

• c.      The shift towards digital content consumption prompted Apple to launch the iTunes Store in 2003. Recognizing the changing landscape of music distribution, Apple capitalized on the opportunity to provide a convenient platform for purchasing and downloading digital music, reshaping the music industry.

• d. ALL OF THE ABOVE

Which of the following scenarios or situations most accurately sums up "customer input" in the Customer Consulting Council?

• a.      Jollibee may host exclusive events or focus groups for loyal customers to thank them for their support and gather insights on their dining experiences. This personalized approach demonstrates Jollibee's commitment to listening to and valuing their customers' opinions.

• b.     Jollibee could solicit feedback through comment cards or online surveys to gauge customer satisfaction with their delivery service. Based on this feedback, they might implement changes to improve delivery times or packaging quality.

• c.      By analyzing data from customer feedback and purchase patterns, Jollibee may identify a growing demand for healthier options. This insight could lead to the introduction of salads or grilled items on their menu to cater to health-conscious customers.

• d.     NONE

• e. ALL OF THE ABOVE

Which of the following scenarios or situations most accurately sums up "Co-Creation" in the Customer Consulting Council?

• a.      Jollibee may host exclusive events or focus groups for loyal customers to thank them for their support and gather insights on their dining experiences. This personalized approach demonstrates Jollibee's commitment to listening to and valuing their customers' opinions.

• b.     Jollibee could solicit feedback through comment cards or online surveys to gauge customer satisfaction with their delivery service. Based on this feedback, they might implement changes to improve delivery times or packaging quality.

• c.      By analyzing data from customer feedback and purchase patterns, Jollibee may identify a growing demand for healthier options. This insight could lead to the introduction of salads or grilled items on their menu to cater to health-conscious customers.

• d. ALL OF THE ABOVE

• e.     NONE

Which of the following circumstances or events best exemplifies how McDonald's "Drawing a rectangle in the center of the whiteboard or flipchart" mind mapping technique was applied?

• a.      Under "Speed of Service," the team suggests ideas like "Dual Drive-Thru Lanes," "Mobile Ordering," and "Express Menu Options."

• b.     Under "Order Accuracy," they list solutions such as "Order Confirmation Screens," "Improved Headset Technology," and "Training Programs for Staff."

• c.      Under "Customer Interaction," they brainstorm ideas like "Personalized Greetings," "Feedback Kiosks," and "Digital Loyalty Programs."

• d.     Under "Menu Innovation," they explore options like "Healthier Menu Items," "Seasonal Offerings," and "Customizable Orders."

• e.      NONE

Which of the following circumstances or events best exemplifies how McDonald's " Drawing smaller branches for each main branch and write possible variations or more detailed implementations for each solution" mind mapping technique was applied?

• a.      Under Mobile Ordering of Mcdonald (a solution for improving speed of service), they might branch out with details like "Mobile App Integration," "Curbside Pickup," and "Incentive Programs for Mobile Orders."

• b.     The team identifies key areas for improvement, such as "Speed of Service," "Order Accuracy," "Customer Interaction," and "Menu Innovation." Each of these becomes a main branch extending from the center rectangle.

• c.      In this case, the team draws a rectangle and writes "Enhance Drive-thru Experience" in the center.

• d. All of the above

• e. NONE

Which of the given situation best describe "the UNEXPECTED" as the new source of product ideas?

• a.      When Apple's introduction of Touch ID and Face ID addressed the need for enhanced security and convenience in accessing devices. By innovating the authentication process, Apple improved user experience and responded to the growing concern for data privacy and security.

• b.     When the Apple release of the original iPhone in 2007 revolutionized the mobile phone industry. Apple combined features like a touchscreen interface, internet connectivity, and iPod capabilities in a single device, surprising consumers and competitors alike.

• c.      When Apple identified the gap between the functionality of laptops and the portability of smartphones, resulting in a product that filled this by offering a lightweight, touchscreen device suitable for various tasks.

• d. All of the above

• e. None

Which of the given situation best describe "New KNOWLEDGE, both SCIENTIFIC and NONSCIENTIFIC" as the new source of product ideas?

• a.      The shift towards sustainability and eco-consciousness influenced Apple's decision to introduce environmentally friendly initiatives, such as using recycled materials in product manufacturing and transitioning to renewable energy sources for operations. By aligning with evolving perceptions of environmental responsibility, Apple enhanced its brand image and appealed to environmentally conscious consumers.

• b.     Apple's focus on catering to the creatives that led to the development of products like the MacBook Pro and the iMac Pro. By understanding the needs and preferences of professional designers, photographers, and videographers, Apple tailored its products to meet the demands of this specific segment.

• c.      The shift towards digital content consumption prompted Apple to launch the iTunes Store in 2003. Recognizing the changing landscape of music distribution, Apple capitalized on the opportunity to provide a convenient platform for purchasing and downloading digital music, reshaping the music industry.

• d.     None

• e. All of the above

Which of the given situation best describe "the INNOVATION BASED ON PROCESS NEED" as the new source of product ideas?

• a.      When Apple's introduction of Touch ID and Face ID addressed the need for enhanced security and convenience in accessing devices. By innovating the authentication process, Apple improved user experience and responded to the growing concern for data privacy and security.

• b.     When the Apple release of the original iPhone in 2007 revolutionized the mobile phone industry. Apple combined features like a touchscreen interface, internet connectivity, and iPod capabilities in a single device, surprising consumers and competitors alike.

• c.      When Apple identified the gap between the functionality of laptops and the portability of smartphones, resulting in a product that filled this by offering a lightweight, touchscreen device suitable for various tasks.

• d. All of the above

• e. None

Which of the following scenarios or situations most accurately sums up " Market Insights" in the Customer Consulting Council?

• a.      Jollibee may conduct surveys or focus groups to gather customer input on potential new menu items. For instance, they could ask customers to vote on their favorite burger toppings or suggest new flavors for their famous Chickenjoy.

• b.     Jollibee might host co-creation workshops where customers work alongside chefs and food scientists to develop innovative dessert options. This collaborative approach ensures that new products resonate with the preferences and tastes of Jollibee's customer base.

• c.      By analyzing data from customer feedback and purchase patterns, Jollibee may identify a growing demand for healthier options. This insight could lead to the introduction of salads or grilled items on their menu to cater to health-conscious customers.

• d.     NONE

• e. All of the above