اختبار مفاهيم تشابتر 1. {1}

Marketing

• Satisfying consumers profitably

• is the process of planning and executing

• Desire out of alternatives which satisfy need is called

• willingness plus the ability to purchase

  the product.

Marketing Management

• is the process of planning and executing..

  ..Demand Management

• A person or organization receiving a good, service or

  information

• coherent management of contacts and interactions

  with customers.

• A written plan, usually in-depth,

Need

• willingness plus the ability to purchase

  the product.

• Desire out of alternatives which satisfy need is called

• It is a sense of Deprivation e.g. thirst, hunger etc. Need

  could be for anything,

Want

• Desire out of alternatives which satisfy need is called

• willingness plus the ability to purchase

  the product.

• A written plan, usually in-depth,

Demand

• Satisfying consumers profitably

• is the process of planning and executing

• willingness plus the ability to purchase

  the product.

Value

• Satisfying consumers profitably

• The worth of a product in terms of its benefits and cost

• is the process of planning and executing

Quality

• could be defined by absence of defects

• Change of ownership from the owner to buyer

• set of actual and potential buyers of a

  product

Satisfaction

• entity who has the right over the product to

  be sold

• If Performance is less than Expectation,

• It is a function of expectation and performance

Dissatisfaction

• If Performance is less than Expectation,

• any offering that can satisfy a need or want

• It is a function of expectation and performance

Customer Delight

• set of actual and potential buyers of a

  product

• willingness plus the ability to purchase

  the product.

• If Performance is more than Expectation