اختبار مفاهيم تشابتر 1 {2}

Customer

• any offering that can satisfy a need or want.

• product, group, firm, etc., that rivals or competes,

• A person or organization receiving a good, service or

  information.

Customer Relationship Management

• A person or organization receiving a good, service or

  information.

• coherent management of contacts and interactions

  with customers.

• Customer Relationship Management

Marketing Plan

• A written plan, usually in-depth

• any offering that can satisfy a need or want

• actual portion of current market demand that a

  company or product achieves

Marketing Strategy

• any offering that can satisfy a need or want.

• product, group, firm, etc., that rivals or competes,

• set of objectives which an organisation allocates to

  its marketing function

Marketing Environment

• The process of identifying key competitors;

• includes the actors and

  forces outside marketing

• A person or organization receiving a good, service or

  information.

Microenvironment

• set of objectives which an organisation allocates to

  its marketing function

• the actors close to the

  company that affect its ability

• includes the actors and

  forces outside marketing

Macro environment

• broader forces that

  affect the actors

• includes the actors and

  forces outside marketing

• set of objectives which an organisation allocates to

  its marketing function

Consumer Behaviour

• includes the actors and

  forces outside marketing

• the actors close to the

  company that affect its abilit

• buying habits and patterns of consumers in the

  acquisition

Target Market

• the actors close to the

  company that affect its abilit

• consists of a set of buyers who share

  common needs

• analysis of data relating to

  marketplaces or customers

Market Segmentation

• the actors close to the

  company that affect its abilit

• Dividing a market into smaller segments with distinct

  needs, characteristics

• buying habits and patterns of consumers in the

  acquisition