RESTAURANT COST CONTROL - CHAPTER 9

Why is menu testing and feedback important in marketing?

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What role does email marketing play in foodservice?

• It is considered outdated and ineffective.

• It helps in keeping customers informed and engaged through regular updates and promotions.

• It is only used for internal communications.

• It should be used to send daily emails to all customers.

Why is it important for foodservice operations to monitor competitors?

• To copy exactly what they are doing

• To stay informed about market trends and adjust strategies accordingly

• It is discouraged to avoid legal issues

• To decrease their own market share

How can a consistent brand image benefit foodservice marketing?

• It has no impact on marketing effectiveness.

• It builds customer recognition and trust, supporting marketing efforts.

• A consistent brand image is less important than fluctuating marketing strategies.

• It should vary widely to cover diverse market segments.

Why is visual content important in online foodservice marketing?

• It is irrelevant as people don't focus on visuals.

• Visuals can engage customers more effectively and highlight offerings attractively.

• It is less important than textual content.

• Visual content tends to confuse customers.

What is the benefit of targeted marketing campaigns in foodservice?

• They prevent any form of customer feedback

• They are less effective than general campaigns

• They increase the precision and effectiveness of marketing efforts

• They are more expensive and less effective

What is the benefit of having a strong online presence for a foodservice business?

• It complicates customer interactions

• It can increase visibility and attract more customers through online channels

• There is no benefit; it's a necessary evil

• It should be avoided to maintain exclusivity

What impact does understanding local culture have on foodservice marketing?

• It complicates menu planning unnecessarily.

• It allows for targeted marketing that resonates with the local community.

• It is only relevant for international brands.

• It has no impact on marketing strategies.

What is the advantage of integrating online ordering into marketing strategies?

• It complicates the ordering process.

• It can enhance convenience for customers and increase sales.

• It is only useful for large chains.

• Online ordering should be avoided as it reduces in-person visits.

How should foodservice managers handle seasonal trends in marketing?

• By ignoring them as irrelevant.

• By adjusting marketing strategies to capitalize on changes in customer behavior and preferences.

• By maintaining a static marketing approach throughout the year.

• By decreasing marketing efforts during peak seasons.