Innovating in the Nut Butter Market: The Story of Justin's

What was the initial amount Justin borrowed to produce his first nut butter squeeze packs?

• $75,000

• $50,000

• $25,000

• $100,000

Which type of stores did Justin first expand his product to after starting at the farmer's market?

• Local grocery stores

• National supermarket chains

• Online retailers

• Specialty food stores

What unique product did Justin's introduce that differentiated it in the market?

• Sugar-free nut butter

• Organic nut butter

• Nut butter with exotic flavors

• Nut butter squeeze packs

What condition did Justin set for the sale of his company to Hormel?

• The company must remain in Boulder

• Expansion to international markets

• He would remain CEO

• All employees must retain their jobs

In what year was Justin's acquired by Hormel?

• 2015

• 2014

• 2017

• 2016