Lecture 8 Part1

When did e-commerce begin?

• 1965
• 1983
• 1995
• 1999
• 2000

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

• Internet technology standards
• Common spoken and written languages
• Universal measuring standards
• Universal advertising and media format standards
• EDI standards

All of the following are unique features of e-commerce technology, except:

• personalization/customization
• interactivity
• price discrimination
• richness
• global reach

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?

• Ubiquity
• Personalization/customization
• Richness
• Interactivity
• Information density

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

• Ubiquity
• Personalization/customization
• Richness
• Interactivity
• Social technology

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

• Information density
• Richness
• Customization
• Interactivity
• Global reach

The effort required to locate a suitable product is called:

• price discrimination
• search costs
• menu costs
• shopping costs
• location costs

Information density refers to the:

• richness–complexity and content–of a message.
• total amount and quantity of information delivered to consumers by merchants.
• total amount and quantity of information available to all market participants.
• amount of information available to reduce price transparency.
• amount of physical storage space needed to store data about a specific entity, such as a product or consumer

Selling the same goods to different targeted groups at different prices is called:

• cost customization
• cost optimization
• price gouging
• cost personalization
• price discrimination

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

• transparency
• asymmetry
• complexity
• discrimination
• competition