Understanding Primary Research Methods 15

What is the main advantage of using focus groups in research?

• They allow respondents to build on each other's answers.

• They are easier to analyze.

• They are cheaper than online surveys.

• They prevent respondents from influencing each other.

Which of the following is a disadvantage of focus groups?

• They allow for automatic data analysis.

• They are the most cost-effective method.

• Respondents can influence each other's answers.

• They prevent personal opinions.

What type of data is typically produced from focus groups?

• Numerical

• Quantitative

• Qualitative

• Biased

What is a major advantage of conducting interviews?

• They are less personal.

• They do not require follow-up questions.

• They are quick to conduct.

• They provide greater honesty in responses.

Which is a disadvantage of using interviews in research?

• They are suitable for large groups.

• They automatically analyze data.

• They provide less detailed responses.

• They are time-consuming and not cost-effective for large samples.

What is an advantage of using questionnaires?

• They can gather information from a large group quickly.

• They always provide in-depth answers.

• They require personal interaction.

• They are the most expensive method.

What is a common disadvantage of questionnaires?

• They require internet access.

• They prevent anonymity.

• They are the most time-consuming method.

• Poorly worded questions can introduce bias.

Which method allows for the collection of data from the most participants?

• Online surveys

• In-person questionnaires

• Focus groups

• Interviews

What is a disadvantage of online surveys?

• They may not reach poorer and elderly groups.

• They are the most expensive method.

• They require physical presence.

• They provide qualitative data.

Which method is described as being able to alter questions during the discussion?

• Questionnaires

• Online surveys

• Interviews

• Focus groups