
HSMA C3 recap quiz
Authored by nlckoLe Yap
Specialty
12th Grade
Used 1+ times

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13 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 10 pts
What is the core question in Company Analysis?
What needs or problems do they have?
Who are the customers in that market in terms of demographics and psychographics?
What are the benefits of the service the company values most from this segment?
How well can our company and our services address the needs and problems faced by each customer segment?
2.
MULTIPLE CHOICE QUESTION
45 sec • 3 pts
What is the first step towards creating a unique positioning for a service?
Segmentation
Targeting
Differentiation
Positioning
3.
MULTIPLE CHOICE QUESTION
45 sec • 4 pts
What does positioning strategy aim to create, communicate, and maintain?
Distinctive differences valued by competitors
Distinctive differences valued by employees
Distinctive differences valued by customers
Distinctive differences valued by suppliers
4.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
What are the two Ps of marketing commonly associated with positioning strategy?
Price and Promotion
Product and Place
Price and Product
Place and Promotion
5.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
Where in a positioning statement describes the category which a brand is competing in?
Frame of reference
Target audience
Point of difference
Reason to believe
6.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
Where will a brand show proof they can deliver the benefits promised in a positioning statement?
Reason to believe
Point of difference
Target audience
Frame of reference
7.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
What is the focus of a fully-focused organization in targeting service customers?
Narrow and specific market segment
Broad markets and a wide range of services
Wide range of services to a narrowly defined target segment
Narrow range of services to a fairly broad market
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