ASK Practice Exam-Principles of Marketing

Brea, Robert, and Lincoln are college friends who want to start a business. Brea has creative ability, Robert’s expertise is selling, and Lincoln’s expertise is management. However, each has limited capital. Their ideal type of business ownership is a

• merger.
• partnership.
• franchise.
• corporation

Channels of distribution benefit businesses by

• lowering the prices of all industrial goods.
• getting their products to consumers more efficiently.
• raising their profits each year.
• allowing them to avoid all channel tasks.

Walmart, Domino’s, and Avis Rent-a-Car are examples of

• agents.
• industrial distributors.
• retailers.
• wholesalers.

Building positive customer relations is one of the least expensive ways for a business to

• manufacture goods.
• offer employee bonuses.
• compete with other businesses.
• attract investors.

Why should employees act as if customers are their employers?

• Employees might work for the customers in the future.
• Customers own the business.
• Customers pay employees’ bonuses.
• Employees would not have jobs if there were no customers

Which of the following is a communication skill that employees need in order to provide quality service:

• Ability to interact with customers
• Desire to cooperate with coworkers
• Talent to perform job functions
• Training to understand operations

Rosa Sanchez is a Latin-American businessperson who is meeting with a potential client, Mr. Devonshire, who is from London, England. When Rosa leaned in to shake Mr. Devonshire's hand, he backed away. This is an example of a cultural issue related to

• personal space preferences.
• language variances.
• punctuality.
• appearance.

Who is responsible for developing a business's policies?

• Managers
• Customers
• Suppliers
• Salespeople

How does solving difficult-customer situations benefit your company?

• It will generate repeat business.
• The difficult customers won’t bother you again.
• All the employees will get promotions.
• You will get a promotion.

Which of the following is a common way for customers to express their complaints

• Patiently
• Directly to the CEO
• Silently
• Verbally