Selling

A fact or characteristic of the product

• Feature
• Benefit

• Utility

An advantage consumers receive from using a product

Determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities

A type of producer that changes the shapes or forms of materials so that they will be useful to consumers

Tangible objects that can be manufactured or produced for resale

Intangible activities that are performed by other people for money; productive acts that satisfy economic wants

A business that buys consumer goods or services and sells them to the ultimate consumer

An intermediary who helps move goods between producers and retailers by buying goods from producers and selling them to retailers

The process of selling again

People who assume the risks of starting and operating businesses