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JOUR 101 Final Exam Review Game

Authored by Brienna Schuette

Journalism

University

35 Questions

Used 3+ times

JOUR 101 Final Exam Review Game
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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Who is credited with identifying the linear model of communication, which asks: Who, says what, through which channel, to whom, with what effect?

Lee De Forest

Edward Bernays

Harold Lasswell

Albert Einstein

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Name one of the impacts of media consolidation.

Less expensive advertising.

More diversity of opinion in news coverage.

More coverage of local news.

Less diversity of opinion in news coverage.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which communication technology was the pre-curser to radio?

Morse Code

Communication Convergence

Marconi Record Player

Narrowcasting

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which movie studio and distribution conglomerate currently dominates nearly a third of the movie marketplace?

Sony

Disney

Paramount

Universal

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify one way in which radio listenership is measured.

Advertising

Satelite

Public Surveys

Portable People Meters (PPMs)

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: Communication is the process of creating shared meaning.

True

False

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Identify one meaning of media convergence.

The technologies that carry messages to

large numbers of people.

The process of creating shared meaning

between the mass media and their

audiences.

Media companies share staff, financial resources and trade secrets.

The technological merging of distinct

media mediums. Traditional mediums

become digital mediums too.

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