JOUR 101 Final Exam Review Game

Who is credited with identifying the linear model of communication, which asks: Who, says what, through which channel, to whom, with what effect?

• Lee De Forest

• Edward Bernays

• Harold Lasswell

• Albert Einstein

Name one of the impacts of media consolidation.

• Less expensive advertising.

• More diversity of opinion in news coverage.

• More coverage of local news.

• Less diversity of opinion in news coverage.

Which communication technology was the pre-curser to radio?

• Morse Code

• Communication Convergence

• Marconi Record Player

• Narrowcasting

Which movie studio and distribution conglomerate currently dominates nearly a third of the movie marketplace?

• Sony

• Disney

• Paramount

• Universal

Identify one way in which radio listenership is measured.

• Advertising

• Satelite

• Public Surveys

• Portable People Meters (PPMs)

True or False: Communication is the process of creating shared meaning.

• True

• False

Identify one meaning of media convergence.

• The technologies that carry messages to

  large numbers of people.

• The process of creating shared meaning

  between the mass media and their

  audiences.

• Media companies share staff, financial resources and trade secrets.

• The technological merging of distinct

  media mediums. Traditional mediums

  become digital mediums too.

The pathways through which a source sends a message are what element of the communiciation process?

• Senders

• Channels

• Messages

• Receivers

The type of communication that involves 2-3 individuals signaling to each other is called:

• Intrapersonal Communication

• Public Communication

• Interpersonal Communication

• Small Group Communication

Identify one reason why media companies consolidate or become conglomerates.

• They want to hamper local news coverage.

• They can manage resources more efficiently.

• They have a plan for world domination.

• They can be catalysts for creating shared meaning.